For my major project I created Boost. Boost is a brand and online shop that promotes supportive and healthy environments in competitive gymnastics. It aims to create a space of balance, opportunity, support and teamwork for coaches, gymnasts and clubs, through supporting resources and merchandise. It aims to widen customer’s experience through topics such as communication, motivation and well-being and ensure that they feel valued, supportive and inspired to reach their full potential in a positive atmosphere.

BOOST

BRANDING