For my major project I created Boost. Boost is a brand and online shop that promotes supportive and healthy environments in competitive gymnastics. It aims to create a space of balance, opportunity, support and teamwork for coaches, gymnasts and clubs, through supporting resources and merchandise. It aims to widen customer’s experience through topics such as communication, motivation and well-being and ensure that they feel valued, supportive and inspired to reach their full potential in a positive atmosphere.
BOOST
BRANDING
WEB DESIGN
EDITORIAL
PROJECT TESTING
This video captures the BOOST project in action, showing the branded resources and merchandise being used by competitive gymnasts and their coaches. It offers an inside look at how the materials were integrated into real training environments and highlights the feedback and reactions from those involved. It was rewarding to see the positive impact BOOST had on both performance and mindset, creating a more supportive, engaging, and fun atmosphere. The project brought something fresh to the sport, helping coaches and gymnasts alike connect, communicate, and thrive.
WEBSITE DESIGN
This video gives a full walkthrough of the BOOST website, designed to be user-friendly and easy to navigate. It explores the key pages — Home, Shop, About, and Contact — while showcasing how the site communicates the purpose of BOOST, who it’s for, and how it supports both gymnasts and coaches. The shop allows users to purchase individual resources or create personalised boxes tailored to the specific needs and quantities of their club. The About page shares the story behind the project and my motivation for designing it, all built with the end user in mind. Every detail reflects the BOOST branding — bold, supportive, and focused on creating positive change in the sport.