The brief was to reimagine the Japanese Craft Gin ‘Roku’ as a non-alcoholic offering and pair it alongside a brand experience for a gen-z audience exploring a sober-curious lifestyle. It had to consider the original brands personality, beliefs and craftmanship.

As a response to the brief, I created Gin-Yo—an immersive spa experience that brings the craftsmanship of Roku Gin to life through Japanese-inspired spa rooms and treatments. Designed to reflect the harmony of the six botanicals in the gin, Gin-Yo offers a perfect balance of wellbeing and lifestyle. Visitors can unwind in a luxurious setting, enjoy non-alcoholic drinks crafted to complement the experience, and engage with branded elements that enhance the sense of exclusivity. With effective advertising tailored to appeal to a Gen-z audience, it gives them a sneak peak and taster of what they could experience.

GIN-YO

BRANDING