Collaborating with interior designers, we were asked to design an expo stand for an exhibiting furniture brand taking part of Salone Del Mobile, Milan. The role of the design of the stand is first and foremost to visually stand out amongst the other exhibiting brands to entice visitors to come and experience the brand and their products. The knowledge of the brand had to be turned into a visually engaging three-dimensional space that celebrates and promotes the brand and the products on display. The importance of client flow and and storytelling had to be shown throughout the space.

SALONE DEL MOBILE

BRANDING